Alternative fuel sources, global warming, the greenhouse house effect...these are the phrases making the headlines. Concern for the environment is perhaps the strongest it has ever been. As a business, you should stay in touch with what matters to people and incorporate those issues into your marketing. Projecting a caring image is key to brand loyalty. Right now, buzz phrase is "corporate social responsibility," namely, operating a "green" business.

Recycling and saving energy are just two of the many ways your business can go green. There's also a new trend that's sweeping the advertising market, and as a company, you definitely want to be a part of it. That trend is green advertising. Specifically, it's offering promotional products that are eco-friendly.

Eco-friendly promotional items is a burgeoning market. Businesses now have an opportunity to promote their brand while simultaneously showing their consideration of the environment. The sooner you order, the bigger impact you'll make.

You might be surprised to learn that many of your favorite promotional items now come in eco-friendly versions. Instead of changing your overall marketing plan, you'll simply be adding a whole new dimension to it.

Here are three of the most unique - and surprising - eco-friendly promotional products:

1. Notepads: Everyone uses notepads. Just think about how many times a day you need some paper to jot down a quick reminder to yourself. You've got a couple of different options when it comes to eco-friendly notepads and journals. For instance, the Recycled Cardboard Jotter has got a cool, earthy vibe. On the opposite end of the spectrum is the sophisticated, high-end look of the Recycled Leather Ring Journal. You'll be able to select a notepad that's best suited for your target audience.

2. Padfolios: Promotional padfolios look sharp and professional at important business meetings. Combine that with 100% post-consumer recycled material and you've got a promotional product that will grab attention.

Don't worry if your business isn't into the hippie look. Eco-friendly portfolios are entirely business appropriate. To see an example, take a look at 100% Post Consumer Recycled Padfolio. It's stylish and every bit as functional as standard padfolios.

3. Tote bags: Right now there is a big push for consumers to carry home their purchases in reusable tote bags instead of plastic bags. Now is the optimal time for businesses to introduce and hand out promotional tote bags. Eco-friendly tote bags are a perfect tie-in with the campaign to reduce our use of plastic bags.

Like the padfolio mentioned above, eco-friendly totes are available in colors and styles that are both classy and suited for carrying to the office. One example is the 100% Post Consumer Recycled Deluxe Tote Bag. Another eco-friendly bag that's ideal for top execs and important clients is the Eco 51% Post Consumer Recycled Business Brief.

Get in on green advertising now, and you'll be the first among your competitors to give away eco-friendly products. Customers will see that you're paving the way and setting an excellent example for other businesses to follow.